SuPlushıes

Wholesale trending toy distributor · USA

Trending toys your shoppers already ask for.

Officially licensed blind boxes, plush, figures and trading cards from Hello Kitty, Pokémon, Sanrio, Stitch and the anime series collectors chase, cleared for US retail and shipped from the US.

A retail toy shelf stocked with plush and blind boxes

Officially licensed and cleared for US retail

In the catalog

286

items, ready to order

Licenses and brands

36

Our toys sell inMall toy storesBeauty and lifestyle chainsVideo game storesCard and hobby shopsArcades and claw machinesGift boutiquesOnline stores

The catalog

Built for shelves, counters and card cases

See all items

Why retailers work with us

One supplier for everything trending

We import licensed toys from the makers collectors follow, clear them for the US and stock them here, so you can order what's hot without importing it yourself.

How wholesale works
  1. 01

    Licensed and cleared

    Every item is officially licensed and cleared for US distribution. Many lines are exclusive to SuPlushies in the US.

  2. 02

    Trend-first assortment

    We follow what's selling in Asia and on social, so new series reach you while demand is building.

  3. 03

    Toy-section programs

    For chains, we can supply your whole toy section, curated and refreshed as trends change.

  4. 04

    Every price point

    From impulse keychains at the register to 20-inch plush and large figures that anchor a display.

Our own IP · The Mighty Su corner

Mighty Su and The Family Zoo

Animals from different lands, sharing one home, looked after by a gentle Zookeeper. Mighty Su is our original story universe about belonging, with bedtime stories for kids and encouragement for the grown-ups who read to them.

WorkhorseNegative NatalieSmarty PantsGenerous PiggyChaos CatDrama LlamaChill Panda

Mighty Su collectibles will launch with our retail partners first.

The Mighty Zookeeper with the Family Zoo plush characters

The Journal · Toy trends for retailers

Blind boxes at the counter: a buyer's guide for independent toy stores

How to merchandise blind boxes so they sell through: where to put them, how to show the set, and when to sell it whole.

October 30, 2026 · 2 min read →

Ready to stock what's trending?

Apply in about five minutes. Approved stores get 5% off your first order.

Apply for wholesale